Sell smart.
Sell fast.
Don't regret it.
Six steps. No surprises. Every home priced on reality, marketed like a product, and negotiated like it's my own.
The DO's & DON'Ts of pricing
your home for a quick sale.
Pricing is the #1 factor in how fast and how well your home sells. Get it wrong in week one and you'll spend the next ninety days chasing the market down.
DO
- 01 Study recent comparable sales: sold prices, not list prices.
- 02 Pay attention to current market conditions and seasonality.
- 03 Work with a trusted, full-time real estate professional.
- 04 Price strategically from day one. The first 14 days are everything.
DON'T
- 01 Price on what you "need to get" — buyers don't care what you owe.
- 02 Test a high price to see what sticks. Stale listings get punished.
- 03 Anchor on a Zestimate. Automated valuations miss your home's story.
- 04 Forget that every price reduction signals weakness to the market.
From first call
to closed sale.
Consultation
We meet at your place, walk through it, and talk through what makes sense. No pressure, no sales pitch.
Strategy & Pricing
Comps, market timing, and a price grounded in reality, not one that flatters you for two weeks and then sits.
Prep & Polish
A punch list of what to fix, what to skip, and what moves the needle — focused on the details that actually move a sale.
Photography & Launch
Professional photos, drone, 3D Matterport tour. Listed on MLS, syndicated everywhere, promoted through my network.
Offers & Negotiation
Every offer reviewed together with a plain-English breakdown. I negotiate hard on your behalf. That's the job.
Close
We manage inspection, appraisal, and title. You sign the papers. You keep the check.
What Char's
system delivers.
Against the Des Moines metro average across 2024 — real numbers from MLS.
Get my home valued